Pharmacy Advice phase of 'Help Us, Help You' winter activity
Written by admin on Friday 17th January 2020
The latest phase of the campaign encourages people to use their local pharmacy as the first place to go to for clinical advice on minor health concerns
This campaign is being supported by NHS England as well as PSNC
Please see the following attachment letter from Tim Perriment on what is requested of you to support this campaign:
PSNC supports the campaign's core messages and hopes that pharmacy teams will want to utilise this opportunity to demonstrate their value to local communities. Further details of the campaign materials can be found at:
On 20 January, NHS England and NHS Improvement will launch the 'Pharmacy Advice' phase of the Help Us, Help You winter activity.
The campaign encourages the public to ‘take the drama out of minor illnesses’ and use their local pharmacy as the first place to go to for clinical advice on minor health concerns such as coughs, colds, tummy troubles and aches and pains.
This year the look and feel of the campaign has been updated with dramatic eye-catching new creative – featuring TV advert, social media, out-of-home bus shelter advertising, posters and digital assets.
Materials being sent to pharmacies and general practices focus on two common minor ailments – itchy eye and sore throat. A third creative for earache will feature in the campaign and a poster will be available for digital download via the Campaign Resource Centre from 20 January.
Check the Campaign Resource Centre next week as all materials will be available prior to launch date (embargoed until 20 January).
Downloadable materials include:
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Physical packs will automatically be sent to every community pharmacy and GP practice (main site) in England and will be received from next week.
All details about the Pharmacy pack and the GP Practice pack and their contents is on the Campaign Resource Centre.
PHE hope all partners will support this important campaign to highlight the integral role pharmacies play in the NHS. For further information, please do check the campaign page or contact the PHE Partnerships team at Partnerships@phe.gov.uk.