Media training offer: Become an ambassador for community pharmacy
Written by AlisonFreemantle on Friday 19th December 2025
Provided by Community Pharmacy England
Training on giving media interviews and handling the press is being offered to pharmacy owners, team members and LPCs.
Raising awareness of the work community pharmacies do and the challenges they face is an essential part of Community Pharmacy England’s work and something that the whole sector can get behind and support. We know that this can be a big ask for those not familiar with talking to journalists, so we will be holding several media training sessions in early 2026.
The media spokesperson training – provided in partnership with consultancy Luther Pendragon – will help empower attendees, giving you confidence when speaking to journalists and doing interviews. The training is also suitable for anyone looking to strengthen their media skills.
Each training session will cover:
- Engaging the media – why engage and what are journalists looking for?
- Top tips for interviews – good v bad technique and how to prepare
- Key messages – current state of pharmacy, key milestones, what needs to change, and how to talk about your pharmacy
- Training sessions (workshop groups)
- Sharing learnings – insights from pharmacists with media experience and lessons learned from the groups
- Next steps – how else can we help you?
If you’re interested in becoming an ambassador for community pharmacy and giving effective interviews to the press, save your space on one of the following sessions: