Health Promotion Opportunity

National No Smoking Day Wednesday 13th March

This March, the Department of Health and Social Care (DHSC) will launch a campaign to emphasise the health harms of smoking and encourage the 5.3 million smokers in England to make a quit attempt.

The campaign will highlight that two in three smokers die of a smoking related disease alongside the harms of generational smoking, which sees young adults taking up the habit if parents, caregivers or friends do. The messaging will highlight that quitting smoking is the best thing you can do for your health at any age and will prevent future generations taking up smoking.

The campaign will comprise radio advertising going live from 4 March and TV advertising from 11 March, featuring stories of case studies talking about the impact of smoking on their health. This will run until the end of March but will be focused around No Smoking Day (Wednesday 13th March). 

How you can get involved?

A toolkit will be available to download from the Campaign Resource Centre by the end of February. This will include:

• Key messages, facts and stats
• Template press release for local comms activity
• Social media assets, posters and other display graphics
• Suggested social media post copy