Drink Free days campaign from 11th September to 11th November 2018

Written by admin on Wednesday 19th September 2018

PHE’s 'One You' has teamed up with 'Drinkaware' to launch a new Drink Free Days campaign this September. Read more for details...


It can be easy for people to get into the habit of drinking alcohol most nights but the reality is, it isn’t good for their long term health. What many people don’t realise is that regularly drinking alcohol above low risk levels can significantly increase the risk of developing a range of health conditions such as heart disease and seven types of cancer including breast cancer.

The solution – more Drink Free Days

The UK’s Chief Medical Officer suggests one way to reduce these risks is by taking more drink free days each week. Research shows that it’s a solution that is popular and palatable with the target audience because it is simple and achievable.

People are encouraged therefore to use PHE’s 'One You Drink Free Days app'

The campaign will include radio and digital advertising as well as PR and is aimed at mid-life drinkers who fall into the 'Increasing and Higher Risk' drinking category. The campaign will highlight how drinking can creep up on people unnoticed and the harm it could be doing. It will then encourage people to take more drink free days by downloading the One You Drink Free Days app

The app is free to download. Helpful features include:

  • Simple and practical tips to help you control your drinking
  • Easy to update and track your Drink Free Days
  • Receive reminders when you need it most
  • Celebrate milestones when you reach your targets

Further resources are available from the PHE Campaign Resource Centre as usual